The Future of Clean Label Series: How Consumer Trends Are Changing

Every manufacturer in food production is now wondering what the clean label movement will be in the future. There has already been a drastic change in the packaging and manufacturing process. That’s why the demand for simple, natural, and clean-label products is constantly evolving. 

So, as a manufacturer, it’s crucial to prepare yourself for the consumer’s demands related to the transparency of ingredients in manufacturing. For example, using aseptic fruit purees eliminates preservatives and brings more freshness and flavor to the product to attract more consumers.

Read on to learn how consumer trends will look in the future:

Tapping into Technology 

As technology is present in our daily lives, it can be used to add a new dimension to consumer choice. iIncorporating technology allows consumers to compare similar brands and reviews to make informed decisions for their purchases.

Therefore, manufacturers will find the need to offer more detailed and accessible information on products and ingredients. Moreover, personalized nutrition will be taken to the next level of diagnostic advances, which can lead to mainstreaming DNA profiling.

Innovative Solutions in Clean-Label Ingredients 

Innovation is the key to meeting the expectations and demands of the clean label movement. Therefore, now all the major companies are leveraging cutting-edge technologies and extensive research to use natural ingredients in production. 

These innovations are crucial to maintaining the quality and safety of the product along with consumer satisfaction. Moreover, researchers are now focusing on natural preservatives like sodium benzoate for effective use in production to boost the quality of the product. 

Plain and Simple 

Consumers now seek a simple interaction with food. As processed meals often lead to specific health concerns, it is crucial for manufacturers to address this factor. The consumers have more expectations of total transparency and clear communication on product information. 

Therefore, ensuring the use of natural ingredients in production and positioning “natural” in the marketing statement can lead to a greater emphasis on authenticity. 

This will give signals of authenticity in the production and marketing to improve product sales.

Social Change 

There is a greater connectivity through social media that will enhance consumer knowledge related to issues such as manufacturing, farming, and poor production methods. This is one of the reasons why most consumers are now shifting to organic production. 

This shift can influence their choices and make it a norm for them to rely more on organically produced food and products instead of seasonal basis production and processing. 

Therefore, social media can play a vital role in impacting issues related to farming, manufacturing, and production. 

Perfectly Imperfect

Now, as the new trends lead to more simplicity, consumers are reaching peak Instagram exposure and avoiding the filters and perfect presentation of food.

The millennials will drive more toward Instagrammed food and replace picture-perfect food with nostalgic and homemade food. This can make the less perfect food more acceptable for the millennials without impacting modern values. 

This boosts the demand for convenience, transparency, use of known ingredients, taste, nutrients, and better texture in food to be accepted by consumers.

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