Companies from all sorts of industries are highly determined to learn the perspectives of Gen Z and Gen Y concerning the largest and most used cryptocurrency, Bitcoin, as well as its rapport with real estate and other currencies, including the USD and GBP. Macroeconomic factors, supply and demand, and other forces in the market determine the course of the BTC price chart and other cryptos, but so do millennials’ and zoomers’ perceptions and understandings of them. Due to slanted media coverage, many tend to misunderstand crypto or downright dislike the idea of digital currency. On the other hand, it’s far-fetched to say that the real estate industry is clearer and more easily grasped, with house prices unpreventably falling in some areas while climbing in other locations.
Clearly, as big-ticket as real estate is, Gen Y and Z appear to take a distinct approach compared to the preceding generations. Surveys going live in 2024 disclose that in the investment realm, Gen Z and Y exhibit almost equal levels of interest in possessing cryptocurrencies as they do regarding real estate properties. Factors like the housing shortage, pending property sales, high interest rates, low unemployment, and low wages push those aged between 18 and 42 to cryptocurrency as homeownership makes less and less sense for many.
Gen Z and Y – as prone to get cryptocurrency as they are to own real estate
A recently launched study from a reputable insurance agency in NY, Policygenius, discloses that the previous generations’ perspectives towards wealth building, investment, financial decision-making, and more of these activities are nothing like those of Gen Z and Y today. To date, investing in real estate properties was the ultimate goal to boost wealth among the Gen X and boomers, who’d often find themselves selling their properties for a considerably higher price than the cost of acquisition and generating an excellent fortune. However, the economic and real estate landscapes, political conflicts, relocation tendencies, remote workforce, and other factors transform homeownership into a distant dream for the larger consumer category.
Looking into a study between almost 4K Americans, the insurance company found that the propensity of millennials and Zoomers to own crypto is 1% higher than that of possessing real estate properties. The inclination rises against the backdrop of the many disheartening factors that are out of individuals’ control. Yet, they make living alone or securing properties for their loved ones a pie in the sky. More studies have shown that people think real estate investment is a store of wealth destined for the rich these days.
Real estate remains the most lucrative method of securing wealth, but since it’s more of an elusive dream, cryptocurrencies emerge as the best second option thanks to their ability to be fractioned.
Gaming platform discloses Gen Z gamers’ perspectives of Bitcoin
The ZBD, a gaming-centric platform invested in digging into this topic, found that Bitcoin rewards have brought Gen Z and Y closer to cryptocurrency and prompted them to dare to demystify them. The study that recently went live disclosed that the fact that the platform offers gamers the chance to obtain Bitcoin by playing their games helped many look at digital currency with more realistic approaches. Over 5 in 10 surveyed players expressed enthusiasm towards the possibility of their preferred game to start giving rewards in Bitcoin for playing. What’s more comforting is that only 2 in 10 displayed rejection or abstention towards such incentives.
Moreover, such extras make advertisements more appealing to this gamer category, as almost 75% stated they’d pay more attention to ads if they offered Bitcoin as compensation for the time spent. The study’s research suggests that games may greatly improve engagement and retention, leading to heightened revenue, should players receive a small share of the profits made through these marketing campaigns.
As concluded, gamers’ receptiveness to BTC rewards ushers in a new era for the digital currency industry. More fascinatingly, 33% of survey takers admitted to possessing crypto, with 70% owning the flagship crypto. This propensity to own Bitcoin brings Gen Z closer to digital money investments than real estate properties and other similar illiquid assets, which are incomparably harder to achieve, manage, and trade.
There’s an inclination towards alternative investments
The same Policygenius study unearths what types of investments have started to entice millennials and Gen Z as of late, and these are the alternative investments. This asset category encompasses non-fungible tokens, collectibles, cryptocurrency, etc., and can also include real estate. Alternative investments remain one of the oldest and best investments – the difference nowadays is that they’re shifting toward tokenized and digitized stores of wealth.
Cryptocurrencies and non-fungible tokens (NFTs) emerge as the most desired assets for Zoomers and millennials, who appear more inclined to risk everything to win the jackpot. Speculative assets like Bitcoin, whose values can climb just as swiftly as they can drop, appeal to many. Stories about Bitcoin-made millionaires who started with a few bucks or played all their cards to strike it big abound on the internet, and although many are hoaxes and spoofs, they’ve broadly instilled the belief that wealth is a few bitcoins away.
The internet’s superabundance of expert and self-made guru advice and financial guidance attracts more youngsters than any other age category. Almost 8% of younger Americans head to such online sources and platforms to build their financial knowledge from the ground up or brush up on the one they already possess. This percentage is markedly different from that of baby boomers and Gen X, where 2 in 100 are thought to engage in these practices for their financial skill sets.
The last conclusions
Gen Z should warm up to cryptocurrencies not just as stores of value but also for their potential to set owners free from the control held by banks and governments in the financial realm. This decentralized nature that relies on no form of control is, nevertheless, the starting point for Bitcoin’s development 16 years ago.
Cryptocurrencies generate profits depending on their price fluctuations, but real estate ownership also relies on this concept. One of crypto’s extras over real estate is that it’s liquid, so Gen Z and Y can acquire and sell with disposable income, be it as insignificant as $2.
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