Debunking Common Content Marketing Myths

Unfortunately, there are quite many misconceptions and myths that can mislead marketers and business owners as well. That’s why we decided to debunk the most popular content marketing myths in this article. Just dive in and find them out to make your content marketing much more effective.

Myth #1. Small businesses don’t need marketing, only big companies with big budgets should put strategic marketing into practice. Well, it’s one of the most common misleadings. It doesn’t matter whether it’s a long-running company with years of experience and thousands of happy customers or a developing business that wants to achieve great results.

Solution: Make marketing efforts step-by-step, just start with a small budget but plan your digital-marketing. It can be quite cheap but really effective. So use strategies like search engine optimization or SEO, social media marketing (communicate with your audience and involve them into communication), create high-quality content, and regularly post it.

Myth #2. Marketing is all about getting more and more customers and selling something to them. Well, it’s just an integral part of marketing, but the one and the only.

Solution: You should pay attention to building brand awareness and trust, establishing strong relations with your audience. These can make you the first choice of your customers and result in lower marketing costs, longer customers’ lifetime with your company and higher conversion.

Myth #3. You should invent new ways of promoting your business, the old ones are not effective at all. They believe that traditional marketing, which includes newspapers and magazines, radio, and TV, is dead. To tell the truth it’s not!

Solution: It all depends on the target audience, these old-fashioned channels will bring you certain demographics, customers of specific age and location. Just integrate these well-known methods into your marketing plan, think what part of your budget you can spend on print, TV or radio. By the way, you don’t need to plan it years ahead, just test different marketing channels and find the most effective for you.

Myth #4. Great goods and services sell themselves with no marketing efforts. Well, we hope you don’t believe this. Having a great product or a high-quality service is essential but it doesn’t guarantee success to your business. Why so? Just because not many people know about it.

Solution: Bring your goods and services closer to your target audience let more people learn about your company. In this case, marketing efforts awaken awareness, make a stronger positioning, and drive sales. These small steps are huge in fact. Try providing your audience with valuable content, examples how useful your services or products can be, and showcase that many other people enjoy purchasing from your business.

Myth #5. Social media presence is only essential if you are on every social media platform. No, of course, not. Being active on each and every social media isn’t the key to success, simply because your target audience may use only some specific platforms. So some of the efforts you take can bring you no profit.

Solution: Consider the social media your target audience uses, make an account there, build a strong community around it, actively communicate with your customers and future customers as well. Create posts, videos, stories and motivate them to leave comments and share your content with others, just let many more people know about your company. Be aware of posting interesting and useful content for your target audience.

As simple as that.promote your business, take even the smallest marketing steps, they can bring you great results. By the way, you’ll definitely need lots of followers on your social media like Instagram. Yes, growing your account in a natural way will take a lot of time and effort. Luckily, there’s a handy service Mixx.com that will boost your Instagram account in a quick and safe way. Try it to skyrocket your online presence in no time.